Muchelney Pottery

Web Promotional Assets

Set against the landscape of its home in Somerset, Muchelney is the home of a working pottery established in 1965 by John Leach and his wife Lizzie. John continued the family tradition that his grandfather Bernard Leach, widely considered the most important and influential artist-potter of the 20th century started. Muchelney Pottery ceramics can be described as having “tactile forms robustly made with strong shapes and fire-licked decoration.” I resonated with the values they held in craftsmanship and producing work with functionality, so this made me want to work with them.

Having approached Muchelney, I pitched the idea of producing designed, illustrated, then screen-printed assets that could be utilised in a promotional capacity through web, social or print formats to frame their product range as a working pottery in the best light. This is an ongoing project.